Online marketing has gone on to become a key strategy in most industries, and real estate is definitely one of them. With a huge fraction of users turning to search engines like Google to look for a list of prospective real estate companies in their location, it is more important than ever to ensure that you figure in that list. The best way to do this is to apply SEO techniques to your company’s website (presuming you already have one), and ensuring that you figure on the SERP (search engine results page) for competitive keywords. In the real estate industry, just one click on your website that converts into a sale worth around $100,000, which explains why SEO for real estate agents makes complete sense.
There are quite some challenges that one faces as an online marketer in the Sydney real estate industry. To start with, real estate companies need to maintain their individual identity, while at the same time being a part of the overall campaign of the brokerage that they are a part of. In addition to this, it is important for a real estate website to have a high level of functionality in order to attract users. Achieving this functionality comes with a price from the SEO perspective, since it becomes difficult to apply SEO techniques at every stage of designing the website. Another major challenge is the high competition among major keywords for this industry.
It is important to ensure that while considering an SEO company for your real estate website, you must be wary of scammers who promise you high rankings for obscure keywords. While this might definitely bring your company high up on the SERPs, it will do nothing for your business, since no one is going to use those keywords to search for a real estate company. It is advisable to employ the services of well-trained and authentic SEO professionals, who can devise a suitable strategy for your business, while keeping all the important considerations from the perspective of real estate SEO in mind.
Local Sydney SEO and geo-targeting is one of the key components of this strategy. This is because, in the real estate industry, the vast majority of your users are likely to be from within a close vicinity to where your business is. It is also important to get the basics right, starting from the initial stages of building your website, which includes the right URL structure, as well as other considerations like site speed and performance. Focus must also be laid on content creation, making an effort to keep the content localized and well-optimized. You must also ensure that extensive keyword research is carried out, and techniques like social media optimization and link popularity building are employed.
We at Batish Technologies Pty Ltd, Sydney Australia provide SEO services to Sydney based real estate agents, realtors and online real estate portals.For more information call us at our Sydney Office – +61-2-9006 7939.