With the intense competition amongst travel websites, you need to make an intense effort to generate relevant traffic to your website, and convert this traffic into sales. Effective internet marketing strategies help you to do just that, giving that required competitive edge to your website and making it stand out in search results. As the owner of a travel portal, your goal should be to decrease bounce rates from your website, by making it a comprehensive travel resource, instead of a mere repetition of price comparisons.
The following marketing tips for travel portals elucidate how that can be done-
- SEO (Search Engine Optimization)- This is one skill that anyone wishing to market any sort of website must master. If your website is built on the principles of SEO right from the get-go, this shall be a great boost to your internet marketing efforts at later stages. An important part of adopting SEO strategies on your website involves identifying relevant keywords for your portal and integrating these keywords into your website’s framework.
- Affiliate marketing- In the effort of converting clicks to customers, “pay per click”, also known as affiliate marketing is a strategy worth exploring. By choosing the right affiliates, you can significantly boost traffic to your travel portal with minimal effort.
- Social media- With the social media revolution that we are a part of, no marketing plan can be complete without including social media marketing. Just creating a page for your portal on each of the leading social media sites is not enough. You must also add daily updates on these pages to keep users engaged, and effectively integrate your social media pages to your website.
- Viral marketing- Viral marketing might require some intense brainstorming on your part. Content is the key here, and how you use it for your website is up to you. Right from info-graphics to blogs, there are endless ways to make viral marketing work for your travel portal.
- Display ads- Last but not the least, explore the power of display ads for your website. Advertising is an age-old skill that has never failed to work, and when it comes to the online world, this skill just takes on a new face. It is all about giving potential customers a compelling reason to click on your ad, whether by the use of an enticing offer, or simply through a single witty line!
Batish Technologies Pty Ltd is a Sydney based Website Design, SEO and Internet Marketing company.
