Title: Content Management and Aggregation System for Global Office Automation Giant
Description: Background: The client had a complex promotional and corporate website where they had to manage large number of products, solutions and services. Their web site was quite distributed and data had to be entered at multiple locations. There were issues with data consistency and valuable man hours were being consumed in keeping the data up to date. Moreover they had a manual review process for all the data, which caused significant delays in publishing information online for the consumers.
Solution: The proposed solution was a customized content management system with an aim to provide better control and flexibility over the content and features of the website. This application provides a single point for data entry and a built in review process. This has drastically improved the time to market the information online. Application is divided into various sections, each driven by standardized templates. The access is control by a comprehensive role based authorization process. Apart from content management, all media assets are also managed online through the CMS providing a single repository for all information. Web site analytics were incorporated in the website to provide detailed reports on usage of the website by external visitors, thus helping the marketing team to devise targeted promotional campaigns. Direct integration with Salesforce, provided better control and management of leads generated from the website and promotional campaigns. Easy to use framework allows administrative users and web site visitors easily locate information. Enhanced search functionality allows website visitors to find any information quickly on the website. Dealer locator module allows easy access to dealers contact details in a very user friendly geographic search manner.