July 2012
Before we get to why getting a mobile application for your local business is a good idea, let’s take a quick look at the impact of mobile phones in the times we live in. There has been a smart phone boom over the past few years, currently with more than 50% smart phone penetrations in Australia (expected to be 60% by end of 2012) mobile applications are gaining immense importance. What makes mobile marketing leaps ahead of web strategies, is that an average mobile user keeps his cell phone with him 90% of the times- including when he is going…